While the process of choosing a domain name is somewhat subjective, you can still follow some guidelines in your decision-making. First, try to make your domain name short and memorable. Long and complicated names are difficult to remember and may even lead to typos. A simple, memorable domain name will help your customers to remember your site. It will also help if you understand who your target audience is. This information will help you determine the best domain name for your website.
The next step is to brainstorm domain names. This can be done with or without specialized tools. This method can be time-consuming because many names already have been taken. However, there are many options available to help you come up with the right name. Keywords in domain names are an important factor for Google ranking, but they should be used sparingly. In addition, try not to use vulgar words in your domain name.
Once you’ve narrowed down your options, you can go to national databases and check if your desired domain name is already registered. You can avoid being penalized by mistyping the domain name and choose another one. This way, you’ll avoid paying an outrageous amount for your domain. And the best part is, it won’t break the bank. It’s also important to check if the name is already trademarked. This can lead to legal problems and, worse, the failure of your online business. To avoid this problem, you should use a national trademark database.